Somewhere around 10% of ecovillages, co-housing projects and other intentinoal communities survive, at least for a while. Start-up businesses aren’t much different. They face many of the same challenges. The one thing they have in common is having a shared vision and knowing what that vision is.
Therefore, step two, after you have established a group of people who think they might want to go into business together, is to establish the shared vision and write it down in great detail.
The vision is what you want the world to look like when you’re done creating it. The mission are the things you plan to do to get there. Without a clear goal to work towards, it is really difficult to get there.